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Rytiri Kladno hockey match benefits for spectrators
Čermák, Roman ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Rytiri Kladno hockey match benefits for spectrators Objectives: Analysis and description of benefits, taken from the visiting Rytiri Kladno hockey game to spectators in the season 2012/2013. Finding satisfaction with individual benefits and propose measures that could lead to increased satisfaction and increase attendance. Methods: observation, electronic survey, written interview, personal interview Results: Proposals and recommendations to improve spectator satisfaction and increased attendance. Keywords: Rytiry Kladno, marketing research, ice hockey, hockey match benefits, spectator satisfaction
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Media Coverage of Rytiri Kladno Ice Hockey Club During Two Extraliga Qualifications
Keimar, Jaroslav ; Chladová, Marta (advisor) ; Macková, Veronika (referee)
The aim of this diploma thesis is to analyze the media coverage of Rytiri Kladno ice hockey club during two extraleague qualifications. The qualitative research is based on concepts of framing and news values. The sample contains four online news websites in two seasons. Three of these websites are parts of large media houses, one of them is focused solely on ice hockey. The aim of this thesis is to describe, how media outputs related to Rytiri Kladno were framed. The frames are described in analytical part, that is concluded with summarization of its findings. Conclusion summarizes the framing analysis results and compares the findings with current academic knowledge of framing and sports journalism in general.
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Rytiri Kladno hockey match benefits for spectrators
Čermák, Roman ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Rytiri Kladno hockey match benefits for spectrators Objectives: Analysis and description of benefits, taken from the visiting Rytiri Kladno hockey game to spectators in the season 2012/2013. Finding satisfaction with individual benefits and propose measures that could lead to increased satisfaction and increase attendance. Methods: observation, electronic survey, written interview, personal interview Results: Proposals and recommendations to improve spectator satisfaction and increased attendance. Keywords: Rytiry Kladno, marketing research, ice hockey, hockey match benefits, spectator satisfaction
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Analysis of a communication strategy of the sport club Rytíři Kladno
Korychová, Monika ; Zamykalová, Miroslava (advisor) ; Kuthanová, Andrea (referee)
This thesis deals with the analysis of a communication strategy of the sport club Rytíři Kladno. The aim of the thesis is to analyse marketing activities organised by the club. The main focus of the thesis is on the communication strategy of the club. The thesis is divided into five chapters. Each chapter starts with a theoretical introduction of the topic and is followed by a practical part describing the particular activities organised by the club. The practical contribution is based on marketing research. This is the basis for the analysis and evaluation of the awareness of the fans about particular marketing activities organised by the club as well as about its sponsors. Based on the research, the current marketing strategy is evaluated and the ideas for improvement are given.
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